Join WIPR Trademarks North America 2025

Safeguard your brand: Strategies & tactics for an evolving IP landscape

October 28-29 | San Francisco

Effective, practical protection and enforcement strategies for trademark owners

In today’s incredibly competitive commercial landscape, trademarks are perhaps more valuable than at any time in history. Customers want to buy products from brands they can trust, with word of mouth and online reviews increasingly informing their opinions about quality.. Effective trademark prosecution and enforcement are essential to demonstrating this value to your customers.

WIPR’s Trademark & Brand Protection Summit (San Francisco, October 28 & 29) will bring together the brightest minds in brand protection from the largest, fastest growing, and most innovative brands, along with leading outside counsel and groundbreaking solution providers. The event will create a platform for like-minded peers to share their challenges and hear case studies from colleagues who are driving success in their field.

Building on three years of our highly successful Trademark Summit, new for this year we’ve reflected on significant research with the industry to reframe the event as the Trademark & Brand Protection Summit. This gives us the opportunity to create an event that focuses on the whole brand protection lifecycle, as demands on trademark and brand protection specialists become increasingly complex.

We have entered into a period of significant disruption and challenge in the brand protection space. Counterfeiters have a huge impact on both profitability and brand reputation, and have become significantly more sophisticated as they leverage AI and other tools to infringe both in the physical and digital world. We have also seen a massive rise in domain-related issues and fraud. This can have catastrophic implications for brand owners, who must act decisively to strike down such threats. Finally, as brands leverage new media partnerships they must take a different approach which balances protecting their brand while taking advantage of these emerging opportunities.

Hear ground breaking discussion on:

AI’s impact on brand protection

Understand the latest strategies used by counterfeiters to leverage AI to infringe on your brand integrity—and how to overcome them.

Managing budget to maximize impact

Hear the approach taken by industry pioneers when identifying how to maximize RoI with takedowns, collaboration, and other measures.

Working with new media partnerships

Discover measures to protect your brand in the new media landscape, as well as how to leverage existing partnerships to protect your brand.

Identifying the right tools for effective takedowns

Learn how to identify the best tools to support your takedown strategy, and how to create a framework to assess ongoing effectiveness for both physical and digital infringement.

Domain issues and fraud

Find out how to fight back against the relentless growth of domain infringement and its catastrophic impact on your brand, as it develops at a faster rate than perhaps any other challenge.

Our panel of expert speakers will be announced shortly. Previous speakers include:

Michael Smith

Partner; head of Trademark Department

Birch, Stewart, Kolasch & Birch

Lauren Dienes-Middlen

SVP, Deputy General Counsel

WWE Business & Legal Affairs

Philip Greene

Trademark and Internet Law Counsel

United States Marine Corps

Marylauren Ilagan

Senior Counsel, Intellectual Property

Olaplex, Inc.

Eunice Yu Moller

Senior Trademark Paralegal

Topgolf Callaway Brands Corp

Caldwell Camero

Associate General Counsel, Global Trademarks & IP

Fluke

Discover The Full 2024 Speaker Panel

Tailored content and insights to future-proof your trademark expertise

Whether you’re a corporate counsel or private practitioner, the WIPR Trademark & Brand Protection Summit will give you the insights and strategies needed for unbreakable brand protection.

Unparalleled global expertise. Featuring experts from the key jurisdictions in an intimate setting, our agenda boasts a truly global perspective while giving you the opportunity to have your questions answered from these industry leaders.

Protecting the full brand lifecycle. The only event in San Francisco this year that focuses on the full brand protection lifecycle. From trademark filing strategies and enforcement to brand partnerships and everything in between, this event covers all aspects of concern for trademark and brand protection leaders.

Focus on the problems of today and solutions of tomorrow. With sessions dedicated to the use of AI by infringers, the emerging tools available to combat this, and the latest technology available from solution providers, this event promises to put you at the cutting edge of the industry as you look to secure your brand.

Renowned thought leadership. Through painstaking research we’ve identified the challenges affecting you today and found the minds at the forefront of the industry to discuss the tactics and strategies that they are implementing to solve them.

Interactive learning opportunities. The Trademark & Brand Protection Summit has built its reputation as an event where attendees go back to their office refreshed and re-energised. By dedicating sections of our agenda to roundtable discussion groups, attendees will also leave with a fresh perspective tailored to their own specific challenges.

“The sessions I attended were very informative. I liked that all the speakers gave very practical, hands-on information. Actually useful, something I can rarely say about any CLE I’ve attended.”

Attendee

Connect with industry leaders from some of the most innovative trademark owners from across the globe:

This event provides a comprehensive platform for the most innovative trademark owners in the industry to address the challenges they face and explore solutions. By bringing together trademark attorneys, brand protection specialists, and representatives from various sectors offering a unique opportunity to exchange knowledge, share best practices, and forge valuable connections. Previous delegates include:

Key job titles:
General Counsel	Senior IP Counsel, Trademark and Domains Group	Principal Legal Counsel	Manager, Global Brand Enforcement
Assistant General Counsel	Director, Brand Protection	Corporate Counsel, Trademarks	Trademark Enforcement Counsel
Brand Licensing	Director, Business & Legal Affairs	Counsel, Intellectual Property	IP Strategy Counsel
Senior Director, Intellectual Property	Director, IP	Senior Manager, Intellectual Property	Head of Patents

Key job titles:

General Counsel

Senior IP Counsel, Trademark and Domains Group

Principal Legal Counsel

Manager, Global Brand Enforcement

Assistant General Counsel

Director, Brand Protection

Corporate Counsel, Trademarks

Trademark Enforcement Counsel

Brand Licensing

Director, Business & Legal Affairs

Counsel, Intellectual Property

IP Strategy Counsel

Senior Director, Intellectual Property

Director, IP

Senior Manager, Intellectual Property

Head of Patents

WIPR Trademark & Brand Protection Summit goes beyond a traditional conference—it’s a vibrant platform dedicated to cultivating meaningful connections and fostering professional development.

Our extensive networking opportunities are tailored to facilitate interactions with industry peers, enabling you to exchange insights, explore innovative solutions, and tackle common challenges in trademark law and brand protection together. Here are just some of the leading, global organizations that attend our events:

“Thanks to the organizers for putting together the WIPR Trademark conference. It’s very informative. The format and the time allocated for each day’s session are good. It also allows for networking and meeting colleagues from across the globe. Thank you.”

Attendee

Sponsors who are joining us in 2025 include:

Silver