Join WIPR Trademarks North America 2025

Safeguard your brand: Strategies & tactics for an evolving IP landscape

October 28-29 | San Francisco

Effective, practical protection and enforcement strategies for trademark owners

Protecting your brand has become more complex than ever in today's rapidly evolving marketplace. Trademark owners and brand protection leaders must manage prosecution and enforcement across multiple jurisdictions and online, increasingly sophisticated counterfeitters and fraudsters, and manage brand misuse from collaborators and affiliates. Against the backdrop of tightening budgets and the continued promise of AI tools, the industry is changing at perhaps the fastest rate in history.

Whether you’re refining prosecution strategies, adapting to emerging AI-driven threats, or combatting counterfeitters, WIPR’s Trademark & Brand Protection Summit provides the platform to discuss your challenges with likeminded peers.

Situated in the heart of San Francisco, this event will has been crafted to provide discussion on and solutions to the issues keeping trademark and brand protection experts up at night. You’ll leave the event with a deeper understanding of how your peers are addressing the biggest threats to their brand and return to the office with practical steps that you can take to keep you ahead of the competition.

Hear ground breaking discussion on:

Effective trademark prosecution

Manage nuances in different jurisdictions to create a robust and truly international filing strategy, as well as the latest developments at the USPTO and what this means for domestic filings.

Domain issues

Learn practical strategies to effectively combat the proliferation of domain squatters, fraudsters, and phishing issues using AI tools.

Anticounterfeiting

With globalized supply chains and counterfeitters working across multiple jurisdictions. Hear best practices on working with third parties and creating a robust enforcement strategy.

Maximizing impact

From tightening budgets to more diverse threats, hear how to run a lean and effective brand protection team and where to prioritize efforts.

Brand protection in modern media

Protect against brand misuse when working with influencers and affiliates, and apply best practices to turbo-charge traditional brand partnerships.

Our panel of expert speakers will be announced shortly. Previous speakers include:

Michael Smith

Partner; head of Trademark Department

Birch, Stewart, Kolasch & Birch

Lauren Dienes-Middlen

SVP, Deputy General Counsel

WWE Business & Legal Affairs

Philip Greene

Trademark and Internet Law Counsel

United States Marine Corps

Marylauren Ilagan

Senior Counsel, Intellectual Property

Olaplex, Inc.

Eunice Yu Moller

Senior Trademark Paralegal

Topgolf Callaway Brands Corp

Caldwell Camero

Associate General Counsel, Global Trademarks & IP

Fluke

Discover The Full 2024 Speaker Panel

Tailored content and insights to future-proof your trademark expertise

Whether you’re a corporate counsel or private practitioner, the WIPR Trademark & Brand Protection Summit will give you the insights and strategies needed for unbreakable brand protection.

Unparalleled global expertise:
Our agenda boasts a truly international perspective, with dedicated tracks covering trademark prosecution, enforcement, and portfolio management across major markets including the US, EU, and China. Gain a 360-degree view of the global trademark landscape.

Cutting-edge technology focus:
Stay ahead of the curve with sessions dedicated to leveraging AI, emerging technologies, and data analytics for streamlining trademark processes, enhancing monitoring and enforcement, and optimizing portfolio management strategies.

Renowned thought-leadership:
Our lineup of speakers includes industry luminaries, legal authorities, and pioneering brand strategists who will share real-world case studies, analyze landmark legal decisions, and unveil the latest trends shaping the future of trademark law.

Interactive learning opportunities:
In addition to insightful presentations, our agenda features highly engaging roundtable discussion groups, providing a unique forum for candid dialogue, targeted Q&A, and collaborative problem-solving with subject matter experts and peers.

Holistic brand protection approach:
From combating counterfeits and tackling emerging threats like deepfakes to navigating ethical considerations and prioritizing sustainability, our agenda takes a holistic view of brand protection in the modern age.

Tailored content for all levels:
Whether you’re a seasoned corporate trademark counsel, a private practitioner seeking to expand your client base, or a rising star in the field, our agenda offers tailored content and insights to future-proof your trademark expertise.

“The sessions I attended were very informative. I liked that all the speakers gave very practical, hands-on information. Actually useful, something I can rarely say about any CLE I’ve attended.”

Attendee

Connect with industry leaders from some of the most innovative trademark owners from across the globe:

This event provides a comprehensive platform for the most innovative trademark owners in the industry to address the challenges they face and explore solutions. By bringing together trademark attorneys, brand protection specialists, and representatives from various sectors offering a unique opportunity to exchange knowledge, share best practices, and forge valuable connections. Previous delegates include:

Key job titles:
General Counsel	Senior IP Counsel, Trademark and Domains Group	Principal Legal Counsel	Manager, Global Brand Enforcement
Assistant General Counsel	Director, Brand Protection	Corporate Counsel, Trademarks	Trademark Enforcement Counsel
Brand Licensing	Director, Business & Legal Affairs	Counsel, Intellectual Property	IP Strategy Counsel
Senior Director, Intellectual Property	Director, IP	Senior Manager, Intellectual Property	Head of Patents

Key job titles:

General Counsel

Senior IP Counsel, Trademark and Domains Group

Principal Legal Counsel

Manager, Global Brand Enforcement

Assistant General Counsel

Director, Brand Protection

Corporate Counsel, Trademarks

Trademark Enforcement Counsel

Brand Licensing

Director, Business & Legal Affairs

Counsel, Intellectual Property

IP Strategy Counsel

Senior Director, Intellectual Property

Director, IP

Senior Manager, Intellectual Property

Head of Patents

WIPR Trademark & Brand Protection Summit goes beyond a traditional conference—it’s a vibrant platform dedicated to cultivating meaningful connections and fostering professional development.

Our extensive networking opportunities are tailored to facilitate interactions with industry peers, enabling you to exchange insights, explore innovative solutions, and tackle common challenges in trademark law and brand protection together. Here are just some of the leading, global organizations that attend our events:

“Thanks to the organizers for putting together the WIPR Trademark conference. It’s very informative. The format and the time allocated for each day’s session are good. It also allows for networking and meeting colleagues from across the globe. Thank you.”

Attendee

Sponsors who joined us in 2024 include:

Gold